Power Marketing Idea Bank (67) -- Public Relations Manager's Handbook: Public Relations Manager's Handbook

Author: Qu Yunbo
Publisher:
Publish Date: 2000-08-01
Features: This book takes the specific functions of a public relations manager in a company as the main thread, comprehensively and systematically introducing the status and role of a public relations manager in a company, as well as the qualities and knowledge a qualified public relations manager should possess. It details the scope of work of a public relations manager in the process of enterprise management and operation, and illustrates the irreplaceable role of public relations in corporate operations and management through specific and typical cases. By studying this book, you will be able to understand the status and functions of public relations in enterprises, organize research and analyze various indicators of corporate public relations, coordinate internal and external relationships of the company, plan, execute, and control special public relations activities, and promptly identify and address various public relations crises. If you are determined to become or are already a public relations professional, you will move closer to becoming an outstanding public relations manager through the study of this book.