Retail Consumption Management

Author: Davis
Publisher:
Publish Date: 2006-02-01
Features: This book takes a social perspective and addresses the needs of all parties involved, with the retail process as the main thread. It adopts an interdisciplinary approach to comprehensively consider retail consumption from the perspectives of both consumers and retailers. The book presents clear viewpoints and innovative ideas, delving into the internal aspects of enterprises to provide guidance on how to establish a retail business. Additionally, it examines the relationship between the service provision process of retailers and the consumer's behavioral responses.