Helper for Corporate Image Design: New VI Design Template

Author: Chen Qing
Publisher:
Publish Date: 2006-01-01
Features: CI (Corporative Identity) is now a well-known specific language for many people. It has gone through more than half a century of growth, development, and evolution, reshaping the new image of countless enterprises and continuously challenging both new and old companies that have not undergone CI transformation. For this reason, the design industry has struggled for many years, enduring hardships in the process of finding appropriate image languages for every enterprise. Chinese designers have particularly experienced much while advocating for CI. Today, China has begun to enter a period of rapid development, and enterprises' understanding of CI has gradually deepened and become more practical, with demand for CI showing a positive trend. This has forced designers to re-examine their own levels and capabilities, striving to find ways to improve. This book is designed to provide designers with a wealth of systematic examples for reference and inspiration when offering CI services to enterprises, especially during VI (Visual Identity) planning. It serves as a desk reference to assist in design, aiming to inspire and elevate the overall level and standard of VI design.