Create Breakthrough Products: Innovation from Product Strategy to Project Finalization: Innovation from Product Strategy to Project Finalization

Author: Vogel
Publisher:
Publish Date: 2006-02-01
Features: Many new product developments fail, among the few successful cases, even fewer products can redefine their original markets or even create entirely new markets, and ultimately become breakthrough products. Based on years of research, the author summarizes a series of factors related to product innovation and provides a brand-new theory and methodology for developing breakthrough products. This book aims to help businesses, technology professionals, and designers: gain accurate insights into user needs and emerging market trends; identify gaps in product opportunities that can create new markets; guide the construction of product "fuzzy front-end"; correctly apply qualitative and quantitative research methods; establish the relationship between product development and the company's overall planning and brand management; build flexible and efficient teams. This book is a specialized work on corporate design management, suitable as a reference for corporate product development and management, and also as a textbook for design management majors in higher education institutions.