Automotive consumer credit

Author: Wang Zaixiang
Publisher:
Publish Date: 2006-01-01
Features: Management is also competitiveness! How to revitalize our national automotive brands, in the long run, it is necessary to improve our own product development capabilities and enhance our enterprise management capabilities. Both are indispensable. — Geng Zhaojie, former Chairman and General Manager of SAIC Motor "The publication of the 'Sorong Management Thought Treasury·Automotive Enterprise Management Series' will undoubtedly contribute to building the industrial chain of the automotive industry! It will help enhance the value-added services in the automotive industry! It will foster the competitive capabilities of automotive enterprises! — Zhang Xiaoyu, Chairman of the China Society of Automotive Engineers Customer, brand, and channel are the three major elements of automotive marketing. Establish brand awareness, rely on channel sales and services, improve consumer awareness and satisfaction with the brand, and make the marketing link the largest value-added part of the product. — Zhou Yongjiang, Vice President of Beijing Mercedes-Benz Daimler Chrysler Automotive Co., Ltd. The urgent task of revitalizing China's automotive industry is to start with the integration of China's automotive parts industry, "to grow, to strengthen, and to refine" the parts industry, and strive to make China an important base for automotive parts manufacturing in the next 5-10 years. — Lu Guanqiu, Chairman of the Board of Directors of Wanxiang Group Personally, I believe that as a developing country that has risen later, China needs the automotive industry; as a major market for automotive demand, China needs automotive products; as a nation with a long history, China needs independent automotive brands. — Jia Yongxuan, Chairman of Beijing Sorong Management Consulting Co., Ltd. This book starts from the development history of foreign automotive consumer credit and the relevant legal and policy frameworks of foreign automotive consumer credit. Through the analysis of the consumer credit operations and experience cases of automotive financial companies such as General Motors, Ford, Volkswagen, and Toyota, it examines the development process and current status of automotive consumer credit, existing problems, content of automotive financial policies, automotive credit banks, automotive insurance companies, and automotive consumer credit operations. It also explores the consumer credit operations between automotive manufacturers, dealers, and consumers, as well as issues related to credit and credit risk control. The book combines theoretical discussions with practical experience, current problems with future development. This book is suitable for automotive manufacturers, dealers, automotive financial companies, insurance companies, financial research institutions, students of automotive majors in universities, and readers interested in the automotive industry.