Introduction to Exhibitions

Author: Guo Juruong
Publisher:
Publish Date: 2006-02-01
Features: Explains the definition, characteristics, classification, development features, and trends of exhibitions and conferences. The author provides an operational decision-making analysis framework for exhibition and conference participants from four basic aspects: the competitive structure of the exhibition and conference market, demand, cost and supply, and structure and profitability. From the upstream, midstream, and downstream industrial chain analysis of exhibitions and conferences, strategic positioning and competitive strategies for exhibition and conference participants are provided. From the perspective of exhibition and conference economy and economic globalization, the author analyzes the operating environment factors and indicator systems of China's exhibition and conference economy, providing an operational environment analysis for the development of the exhibition and conference industry. At the macro, meso, and micro levels, the author explores the development direction of exhibition and conference enterprises, the role of the exhibition and conference industry, and the operational mechanisms of exhibition and conference venue enterprises. This book is a teaching material for exhibition and conference majors or directions in higher education institutions, and can also serve as a reference textbook for staff training in enterprises related to exhibitions and conferences.