Wang Wenliang's Complete Sales Book - (2nd Edition)

Author: Wang Wenliang
Publisher:
Publish Date: 2006-02-01
Features: Founder of Modern Sales Science in China, the first comprehensive sales science book in China; required course for MBA and EMBA students in all universities in China; essential reading for general managers and marketing directors in all companies in China
Brief Introduction: The first comprehensive sales science book in China, the first original work combining the experience of multinational companies with the specific conditions of China, and integrating Western economics with MBA cases. This book will provide significant help to 60 million Chinese sales personnel, offer a comprehensive reference for the sales manager qualification certification standards in China, and serve as a must-read for MBA and marketing students. Whether in China or the world, sales are considered a part of marketing planning. However, sales work itself lacks scientific research and definitive results. Regarding sales science, there is no textbook in China, and students in marketing majors across all universities in China do not understand what sales is or how to learn about sales science. This is a truly tragic situation. The author of this book has established sales science as an independent discipline of study. This comprehensive sales science book should be the first in China, serving as a pioneering work that sets the foundation for the field of sales science.