Persuasion - marketers are all story tellers

Author: Wu Yanni
Publisher:
Publish Date: 2006-01-01
Features: The book begins with 10 vivid "marketing cons" to pique readers' interest, then explains from the perspective of consumer psychology why storytelling is a choice for marketing experts to "deceive" and "torment" customers. It goes on to provide guidance on how to fabricate stories and how to tell them well like a marketing expert, and lists 5 common "tricks" used in modern marketing.