Samsung's True Guide to Technological Expansion

Author: Yu Wan Zhen (Editor)
Publisher:
Publish Date: 2006-01-01
Features: The myth of a once-obscure enterprise growing into a world-class company. The secrets of success for the top 20 global brand value companies listed by Business Week. I hope to see a world-class Samsung through new management. This should be a dynamic, prosperous company built on initiative and creativity, with strong competitiveness, representing the industry, and having a loyal customer base. We will face various challenges, but we must achieve our goals to provide a better life for the next generation.
Connecting Samsung's spirit with individuals, I swear to dedicate my wealth, reputation, and life to do my utmost to develop Samsung into a world-class enterprise. – Lee Kun-hee, Chairman of Samsung Group, South Korea
We are not only passionate about creating consumer electronics but also about creating an artistic lifestyle. We are committed to becoming a renowned, inspiring brand. – Yoon Jong-ryong, CEO of Samsung Electronics
Samsung upholds the principles of respecting talent and pursuing equality, and has long been dedicated to new product development, global operations, and talent cultivation, especially since 1993 when Chairman Lee Kun-hee launched a far-reaching management reform movement——“New Management.” The philosophy of pursuing equality and valuing quality was instilled in the minds of Samsung employees. Today's achievements of Samsung are the result of these efforts. – Park Kun-hee, President of Samsung China
Ten years ago, Samsung Electronics was a Korean company that sold low-end electronics through price competition, but today it is a multinational group with all four main businesses (semiconductors, LCD displays, mobile phones, and digital home appliances) ranking among the top three in the world. Ten years ago, Samsung's market value was $3.5 billion, while its competitor, Japanese Sony, had a market value of $18.4 billion. Today, Samsung's market value is $57.1 billion, and Sony's is $32.1 billion (as of the end of 2003).
Today, Samsung has joined the ranks of Citibank and GE, becoming one of the few superstars in the world with annual net profits exceeding $10 billion. It can be said that Samsung has undergone a significant transformation over the past decade, evolving from a Korean chaebol that followed technology and had low profits into a world-class electronics industry leader. It succeeded.
The significance of this book being published also lies in the fact that it can at least provide readers with another perspective to re-examine Samsung Electronics and access content that cannot be obtained through other channels. I hope this book can serve as a catalyst for further discussion.