Automotive dealer management

Author: Jia Yongxuan
Publisher:
Publish Date: 2006-01-01
Features: Soron Company is primarily composed of Soron Management Consulting Co., Ltd. in Beijing and Soron Investment Management Co., Ltd. in Shanghai. Its team consists of dual-practice experts with extensive experience in both practical industrial companies and the consulting industry. Mr. Jia Yongxuan, Chairman of Soron Company, is a renowned corporate strategy expert, automotive consulting expert, and Certified Management Consultant (CMC). With over a decade of experience in industrial companies and more than a decade in the consulting industry, Mr. Jia is a senior management consultant who seamlessly integrates theory with practice. Soron Company adheres to the philosophy of "Creating Wealth for the Benefit of All and Seeking Excellence in Intelligence," combining management research, consulting, and training to refine the Soron Model: "Industry Research × Management Consulting × Capital Operations × Performance Value." This model provides tailored consulting services and assists companies in implementation, aiming to enhance clients' sustainable competitiveness and profitability, helping them grow stronger and more enduring.
Soron Company has led and participated in multiple national key research projects in the automotive industry. It has provided management consulting and services to various automotive companies, including OEMs, parts suppliers, and dealers. Additionally, it has served as a keynote speaker for the automotive marketing EMBA programs at Peking University and Tsinghua University. Soron Company has served nearly one hundred enterprises, including China Mobile, FAW Group, Dongfeng Motor, Toyota Motor, Shandong Electric Power Construction, Set Group, Hebei Telecommunications, Tianrun Group, Xinlong Shares, and Kanghui Shares.
The Soron Management Thought Bank is a series of management books and industry management books published by Soron Company, based on years of practical experience and consulting insights. It combines the conditions and trends of Chinese enterprises and industries with advanced international management concepts and principles, co-authored by seasoned experts and consultants. The series reflects Chinese-specific management practices and will be released. Among them, the "Soron Management Thought Bank: Automotive Enterprise Management Series" is a collection edited and compiled by Soron Company after extensive research on the automotive industry and years of consulting experience. Its purpose is to build the development chain of the automotive industry, enhance added-value services, and cultivate core capabilities for automotive enterprises.
Management is also a form of competitiveness! How to revitalize our national automotive brands in the long run depends on two key factors: improving product development capabilities and enhancing management capabilities—both are essential. – Former Chairman and General Manager of China National Automotive Group, Geng Zhaojie
The publication of the "Soron Management Thought Bank: Automotive Enterprise Management Series" will undoubtedly contribute to building the development chain of the automotive industry! Enhancing the added-value services of the automotive industry! Cultivating the competitive capabilities of automotive enterprises! – Zhang Xiaoyu, Chairman of the China Automotive Engineering Society
Customers, brands, and channels are the three core elements of automotive marketing. Establishing brand awareness, relying on channel sales and services, and improving consumer recognition and satisfaction with brands can make the marketing process the largest added-value component of the product. – Zhou Yongjiang, Vice President of Beijing Mercedes-Benz DaimlerChrysler Automotive Co., Ltd.
The most urgent task for China's automotive industry is to integrate its automotive parts sector, aiming to "grow bigger, stronger, and more refined" in this industry, striving to make China a major base for automotive parts manufacturing within the next 5–10 years. – Lu Guanqiu, Chairman of the Board of Directors of Wanxiang Group
In my opinion, as a developing country that has risen later, China needs the automotive industry; as a major market for automotive demand, China needs automotive products; and as a nation with a long history, China needs independent automotive brands. – Jia Yongxuan, Chairman of Soron Management Consulting Co., Ltd.
Automotive dealers are emerging forces in the current market, and dealer management is a topic of great interest to both automotive manufacturers and dealers. As China's automotive dealer operations are still in a "primary stage," how dealers operate, compete, develop, and manage has become a major challenge in the automotive industry. This book explores the management issues of dealers from ten aspects: obtaining agency rights, store management, customer management, marketing, process management, service management, team management, strategic management, input-output management, and case studies.
This book is suitable for management and sales personnel of automotive manufacturers and dealers, industry researchers, government management personnel, scholars, and students majoring in automotive at universities.