Applied Advertising

Author: Wu Jian
Publisher:
Publish Date: 1999-05-01
Features: Over the past decade or so, I have been engaged in teaching and research in advertising and have always wanted to write a must-read, relatively harmonious, and comprehensive textbook on advertising for advertising professionals, enthusiasts, and university students majoring in advertising. This book does not delve into overly specific cases or profound theoretical issues but focuses on the systematic and applied nature of the fundamental principles of advertising. It aims to provide readers with tangible benefits through practical and sincere writing and discussions.