78 Methods of Advertising Creative Thinking

Author: Wang Duoming / Zhang Bo / Luo Jie / Zhou Gang, etc.
Publisher:
Publish Date: 1998-10-01
Features: When designing "Advertising Creative Methods," the author read several books and dozens of articles on "thinking," "creative thinking," and "advertising creative thinking," collecting over a thousand examples of the specific application of "advertising creative thinking methods." While contemplating the writing of this book, the author was filled with passion and found it hard to suppress the creative desire stirred by "creative thinking." Using methods such as association, imagination, logic, imagery, inspiration, reversal, linear, reflection, and convergence, the author recorded over 100 different methods of advertising creative thinking. Due to the passage of time, "the world turns, time rushes—ten thousand years are too long, seize the day," the author felt compelled to share these results with the world as soon as possible, so they worked diligently. Since their own time was insufficient, they invited others to join in the creation, including Luo Jie, Zhou Gang, Xiong Xinhua, Zhang Bo, and others. The 78 advertising creative thinking methods already written in this book are only a small part of hundreds of methods; the larger portion of these methods awaits our development, application, summary, and expression.