Sheet metal shop marketing

Author: Tie Zhen Guo
Publisher:
Publish Date: 1997-11-01
Features: This book is a comprehensive applied science that is built on the theoretical foundations of economics, management, behavioral science, psychology, pricing, statistics, and other disciplines, specializing in the study of the patterns of modern hotel marketing activities. The book is divided into twelve chapters, including an overview of hotel marketing, the hotel marketing environment, hotel marketing research and market forecasting, hotel product strategy, and more. The book strives to comprehensively reflect the basic theories of hotel marketing, absorb the latest research findings on hotel marketing from domestic and international sources, summarize and learn from the successful marketing experiences of hotels, and incorporate certain case analyses. It combines theory with practice, highlighting its practicality and applicability.