Introduction to E-commerce

Author: Lin Ronghang, Chen Shuguang
Publisher:
Publish Date: 2005-07-01
Features: This book systematically elaborates on the basic knowledge of e-commerce and the related issues involved in it, while also introducing the current understanding and solutions of foreign enterprises to these issues. This knowledge is essential for any enterprise during its electronic and informatization process, as well as for business managers in the knowledge economy era. This book can serve as a textbook or elective course material for university students majoring in e-commerce, economics and management, computer science, and MBA programs. It is also suitable for business managers and related personnel, making it a must-read classic. This book is a comprehensive textbook on e-commerce. It is called comprehensive because it starts from the perspective of enterprise informatization, truly elaborating on the basic principles and methods of enterprise-level "e-commerce," rather than just focusing on "electronic trade." It also avoids confusing "electronic trade" with "e-commerce," treating "electronic trade" as a part of "e-commerce" with a professional approach, thereby preventing people from thinking that "e-commerce" is merely about online transactions. The book consists of 10 chapters. Chapter 1 explains the basic process of enterprise informatization and the fundamental concepts of e-commerce. Through the study of this chapter, readers will gain a complete understanding and correct perception of e-commerce, laying a solid foundation for subsequent learning. Chapter 2 introduces the network fundamentals of e-commerce. By studying this content, readers will master the information technology knowledge related to enterprise electrification. Chapter 3 discusses the application of networks by enterprises and how to conduct marketing activities through the internet, building on the knowledge from the previous two chapters. Chapter 4 covers electronic payments in the electronic trade process, as well as the financial systems of the financial industry and enterprises, providing a complete introduction to the system platform and technological applications of electronic financial systems. Chapter 5 introduces the basic knowledge of supply chain management, including electronic procurement, electronic manufacturing, logistics, warehousing, and other enterprise supply chain-related knowledge for the manufacturing and retail industries. Chapter 6 introduces the basic concepts of enterprise customer relationship management (CRM) and the information technology used in the CRM process, while also elaborating on the basic skills and methods of using computer networks for CRM. Chapter 7 introduces the manufacturing information system—Enterprise Resource Planning (ERP). Chapter 8 covers one of the hottest topics in modern business management—knowledge management. Chapter 9 discusses the risk management of e-commerce. After IT technology is integrated into enterprises, while businesses gain benefits, they must also pay attention to preventing new commercial risks. Chapter 10 introduces the basic methods of informatization for small and medium-sized enterprises (SMEs) through ASP, enabling SMEs to apply high-level information technology without making significant investments in hardware and software, and to effectively achieve enterprise electrification.