Sell Brain Legend

Author: Ai Cheng
Publisher:
Publish Date: 2002-03-01
Features: This book has sparked both love and hatred in the Chinese business community due to its sharp and profound critique of the shortcomings of Chinese people and the corporate world. In November 2001, over a dozen mass media outlets such as Beijing Evening News, Beijing Entertainment Weekly, Essence Shopping Guide, China Business News, China Enterprise News, China Information News, and Workers' Daily paid warm attention to its coverage. How can someone from humble origins achieve success? How can a person with nothing but a mind manage to make something of themselves? The author provides a heart-stirring answer through their own experience of fierce struggles. As a well-known figure who has tirelessly worked in the frontline of marketing, advertising, and planning, the author relentlessly sought to explore the practical application of professional knowledge in a national context with very limited experience in the market economy. The author sharply points out: If an individual or a self-organized group is to survive in a survival-of-the-fittest environment, they must unhesitatingly pick up the weapons of optimization and extremism to fight an against conservatism and the moderate social reality. To do things better and achieve success, one must have perseverance to break through environmental resistance, obstacles from opponents, and one's own negativity. The book is written in a light, brisk, and highly magnetic style, filled with power and wit, making it impossible to put down. It is a rare and inspiring read.