Public Opinion Studies -- Research on Public Opinion Guidance

Author: Chen Lidan
Publisher:
Publish Date: 1999-07-01
Features: Everyone will feel a difficult-to-grasp external spiritual force restricting their words and actions. This book reveals this force—the intrinsic elements of public opinion, its formation, forms, and interaction with mass media. The book introduces the achievements of 32 authoritative researchers in public opinion studies internationally in 1995, covering 274 works from China and abroad, striving to establish a theoretically new public opinion studies system suitable for the characteristics of Chinese public opinion. Part of the content in this book has been used as the doctoral course material for the Journalism Department of the Graduate School of the Chinese Academy of Social Sciences. The entire book is suitable as a selective course textbook for journalism students. Today, public opinion guidance has become the primary topic for editorial departments of mass media and publicity departments at all levels of the Party committees. The other half of the book, with a strong academic framework in public opinion studies, addresses this topic through a popular narrative style, providing a systematic rational understanding of public opinion guidance. It conducts multidisciplinary analysis on various guidance methods and proposes a total of 46 countermeasures from different perspectives. For a broad range of publicity cadres and journalists, this book will bring many new insights into the old topic.