Brand Culture: Cultural Connotations of Goods, Philosophical Concepts, and Expression

Author: Zhou Zhaokui Hou Longwen Xing Hongping (editors)
Publisher:
Publish Date: 2002-01-01
Features: This book systematically explores and discusses the relationship and integration between brands and culture, the carriers for building brand culture, the constituent elements of brand culture, the systematic management and marketing of brand culture, as well as cultural arts, aesthetic tastes, and philosophical concepts closely intertwined with consumers' lives, such as food and beverages, clothing and accessories, architecture and living spaces, and automobiles.