Broadcasting Economics

Author: Zhou Hongduo
Publisher:
Publish Date: 2000-08-01
Features: This book elaborates on the background of the formation of the concept of radio and television economy and the core of radio and television economics. It further analyzes the characteristics and operational laws of the radio and television industry from the perspective of the information industry, clarifying the fundamental theories and countermeasures that industrialization and groupization are the overall trends of radio and television development.

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