Modern Public Relations

Author: Zhang Heying
Publisher:
Publish Date: 1996-10-01
Features: Public relations is offered as a course in general financial and economic management institutions (majors), with limited class hours of approximately 30 hours. However, the content of this course involves knowledge from multiple disciplines. For this reason, the chapters of the first edition have been appropriately revised and deleted to make the content more aligned with the needs of teaching practice. At the end of each chapter, appendices and simulated practices have been added as much as possible, aiming to help students master applied techniques through reading cases, materials, and sample documents, as well as simulated practice training.