Marketing Innovation

Author: Zhang Wenxian
Publisher:
Publish Date: 2002-02-01
Features: This book systematically and comprehensively introduces the latest research findings on marketing innovation at home and abroad, including cultural marketing, knowledge marketing, brand marketing, image marketing, integrated marketing, relationship marketing, online marketing, interactive marketing, customized marketing, global marketing, green marketing, and service marketing, divided into 12 chapters. Each chapter includes case studies. This book is suitable for MBA (Master of Business Administration), undergraduate or graduate students in management-related majors as a textbook or teaching reference.