Television Communication Art

Author: Hu Zhifeng
Publisher:
Publish Date: 2004-07-01
Features: This book combines television communication with television art, opening up a research perspective for the study of television communication art. It holds significant practical implications for exploring the laws of television art, enhancing communication effectiveness, and advancing television. The book offers original insights into the concept of "television communication art," the division of its research into three stages, and the evaluation of representative achievements. Particularly noteworthy is the author's analysis of the functions of television art—"efficiency" and "character"—which holds considerable theoretical significance. This book possesses pioneering academic and applied value, with constructive and exploratory theoretical implications, and will make new contributions to the development of Chinese film and television theory.