The Revolution of Advertising: A Sociocultural Perspective on Advertising

Author: Pan Zehong
Publisher:
Publish Date: 2001-03-01
Features: This book, from the perspective of sociocultural studies, proposes the potential internal and external crises faced by commercial advertising as it has developed to the present day, and explores the historical inevitability of a revolutionary transformation. It also discusses the connotations and cultural characteristics of sociocultural advertising, as well as its cultural functions.