Corporate Strategy Management: Concepts, Methods, and Cases

Author: Wei Jiang, Editor-in-Chief
Publisher:
Publish Date: 2003-09-01
Features: The basic approach of this textbook is primarily reflected in the following five aspects: 1. Strategic management is a course that integrates various functional strategies, implements effective resource allocation, and builds the overall optimization and sustainable development of the enterprise. After studying it, students will be able to think comprehensively and systematically. 2. The essence of strategic management revolves around the question "Why can a business achieve returns and how can it obtain returns," starting from this fundamental issue, it conducts an in-depth analysis of three basic questions: "What can be done, what can be done, and what is intended to be done." 3. The resolution of these three basic questions, from the perspective of strategic management theory, is the effective integration of various theoretical schools, seeking specific approaches and methods. In summary, it involves three key issues: determining the development goals of the enterprise, selecting business development, and sustaining competitive advantages. 4. During the process of strategic formulation and implementation, strategic management should not be for strategy's sake, nor should it become a mere decoration. Instead, it should serve as a practical guide for specific actions. Therefore, the implementation of strategy requires support and coordination from various functions. 5. Case teaching and theoretical instruction are closely integrated, with an increased emphasis on case teaching, primarily featuring domestic enterprises. Based on the systematic integration of various functions, this book analyzes and guides the core content of enterprise strategic management from the perspective of senior management. It proposes a long-term and overall development strategy for the enterprise by determining its development goals, selecting business development, and proposing sustained competitive advantages. The book is divided into five major parts: General Principles of Strategic Management, Business Selection and Development, Competitive Advantage Strategy, Strategic Implementation Measures, and Strategic Management Cases.
Applicability: Textbook for college and university students, reading material for general business management personnel, and use in various training programs and advanced courses.