Perspective media capital market

Author: Cao Peng
Publisher:
Publish Date: 2001-09-01
Features: For media professionals, it is essential not to overlook capital. For investors, it is crucial not to ignore media and the relationship between media and the capital market. The connection between media and capital is a current major real-world issue and a hot topic of interest in the capital market. The success or failure of media operations in capital, as well as the impact of capital injection into media, are all critical considerations. This book is a key reference in China that offers intelligence, theoretical depth, foresight, and practical applicability in the study of media and capital.