Strategic Management Tutorial

Author: Chen Youqi
Publisher:
Publish Date: 2003-06-01
Features: This book is written based on the author's years of teaching and research experience. It systematically introduces the basic theories and methods of strategic management and sufficiently reflects the new ideas and perspectives of scholars at home and abroad in recent years. The cases in the book are selected according to the disciplinary system, with their content primarily reflecting Chinese enterprises, while also including some internationally renowned large companies. The book references a large number of domestic and international literature, and the case materials are mainly compiled by the author based on data obtained in recent years from publications such as "21st Century Business Herald" and "China Business News," as well as through field research or other means.