Ad Symbolology

Author: Li Sikui et al
Publisher:
Publishing Date: 2004-07-01
Features: Advertising semiotics is a social science that embodies the humanistic spirit. It strives to delve into the realm of artistic inspiration, previously only explored by aesthetics, through precise social science analysis. At the same time, advertising semiotics is a science filled with practical concern and a rational attitude, placing great emphasis on the analysis and measurement of communication effects. It emphasizes serving the improvement of communication efficiency and achieving the avoidance of harm in the communication process by revealing the laws of advertising communication.