New Concept Private Enterprise Marketing Management

Author: Zhou Ping
Publisher:
Publish Date: 2002-06-01
Features: This book introduces how private enterprises can adopt corresponding product strategies, pricing strategies, brand strategies, and other marketing methods in the face of a flexible and changing market, as well as how to use scientific marketing methods such as online marketing and e-commerce. Generally speaking, private enterprises are small in scale and have weaker risk-taking capabilities. Only by fully valuing marketing can they stand unshaken in the tide of competition.