Chinese Publishing Theory and Practice

Author: Zhao Jin, Editor-in-Chief / School of Journalism, Renmin University of China
Publisher:
Publishing Date: 2000-01-01
Features: Since the reform and opening-up, China's publishing industry has entered a new historical period, with the book market flourishing. However, books introducing publishing theory and experience remain relatively scarce. This book aims to enrich readers' understanding of publishing theory, familiarize them with publishing practices, learn publishing management experience, broaden the horizons of practitioners, and improve their professional skills in publishing.