Market Research Handbook

Author: Yuan Yue
Publisher:
Publish Date: 2002-05-01
Features: How should interviewers knock? What to do if the respondent doesn't open the door? How to respond to "I don't believe you"? How to respond to "Why are you interviewing me instead of others"? What if the respondent wants to terminate the questionnaire midway? How should interviewers adjust the atmosphere during the interview? What kind of gifts are best to prepare for the interview? After reading this book, the answers will be in your heart.