Public Relations: A New Perspective

Author: (British) Sam Black / Chen Zhiyun / Guo Huimin, etc.
Publisher:
Publishing Date: 2000-11-01
Features: This book is one of the titles in the "Overseas Public Relations Translation Series." The "Overseas Public Relations Translation Series" includes some of the most influential public relations classics and outstanding works from around the world today. This book is a comprehensive introduction to public relations theory compiled by the authoritative figure in the British public relations academia, Sam Black. It covers topics such as public opinion communication, professional ethics, media relations, printed materials and desktop publishing systems, communication graphics, exhibitions and trade shows, photography and video, language expression, sponsorship and conferences, public relations research, employee relations and internal communication, crisis management, financial public relations, and public relations for non-profit organizations. The publication and promotion of this book will contribute to the standardization and improvement of theoretical and practical standards in China's public relations industry.