Introduction to Communication Studies

Author: Shao Peirén
Publisher:
Publish Date: 1997-11-01
Features: This book is rooted in the 20th century and looks toward the 21st century. The author begins by explaining the basic concepts of communication studies, using the communication process as the longitude and the communication elements as the latitude. By combining these two dimensions and integrating both Chinese and international perspectives, the book provides a panoramic view of the discipline of communication, its historical origins, development trends, and the research status in various countries worldwide. It systematically analyzes the characteristics, functions, principles, models, and fundamental issues such as communicators, gatekeepers, information, symbols, media, audiences, communication strategies, techniques, and effects. The book offers a broad perspective, novel insights, comprehensive content, and fluent writing.