Modern Corporate Pricing Theory

Author: Cao Youmu
Publisher:
Publish Date: 2000-02-01
Features:
Chapter 1: Introduction to Modern Enterprise Pricing
1. Overview of Modern Enterprise Pricing
2. Enterprise Pricing and Business Operations
3. Enterprise Pricing and Market Competition
4. Enterprise Pricing and Government Pricing
5. Enterprise Pricing and Market Price System
Case Studies
Review and Reflection Questions
Chapter 2: The Formation of Enterprise Prices
1. The Basis of Enterprise Price Formation
2. Factors Influencing Enterprise Price Formation
Review and Reflection Questions
Chapter 3: The Composition of Enterprise Prices
1. Overview of Enterprise Price Composition
2. Costs in Enterprise Prices
3. Distribution Costs in Enterprise Prices

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