Supermarket marketing

Author: Han Guangjun
Publisher:
Publish Date: 2000-07-01
Features: This book elaborates in detail on various marketing strategies that operators can adopt for different aspects of supermarket operations, including: store location selection strategies, business positioning strategies, systematic marketing planning, store design, in-store environment design, product layout and display, product planning, product procurement strategies, product pricing strategies, sales forecasts for new and existing stores, SP promotional strategies, POP strategies, public relations and advertising strategies, service marketing strategies at various levels, salesperson management, and the establishment of marketing information systems. Each major topic is accompanied by corresponding typical examples to enhance its practicality, helping readers better grasp and apply the ideas, methods, and operational techniques provided in the book. Additionally, the book introduces the marketing practices of many famous supermarkets abroad, enabling readers to gain a comprehensive understanding of this retail format through comparative analysis.