Cross-cultural tourism translation

Author: Jin Huikang
Publisher:
Publish Date: 2006-01-01
Features: [Editor's Recommendation] Fully engage in the global context of the translation shift, bringing new perspectives and ideas through cross-cultural tourism. Explores cross-cultural tourism translation, vigorously introducing Chinese civilization and its social customs to the world; provides classic examples of translation in Chinese scenic spots, geographical culture, cuisine and local specialties, ethnic cultural tourism; appreciates Chinese fu poetry, classical Chinese excerpts, humanistic arts, experiences Eastern religions, and traces historical changes; examines the evolution and future of Chinese civilization in globalization from multiple perspectives. This book categorically introduces and analyzes the aspects of Chinese humanistic tradition, traditional moral thoughts, classical literature, poetic art, religious and folk culture, ethnic culture, institutional culture, and food culture, pointing out the characteristics and patterns of the combination of culture and tourism. It serves as both a concise history of Chinese culture and civilization and a teaching material for tourism translation in universities and colleges, as well as a valuable reference for tourism researchers, tourism management personnel, and professionals. The book also discusses exhibition economy related to cultural tourism, cross-cultural commercial activities, and brand effects, emphasizing the need to integrate into the international community and align with global standards. Indeed, "cultural tourism" and "tourism culture" encompass broad concepts and connotations, representing a brand-new topic in cross-cultural communication worth in-depth research and development. Since the late 20th century, China's tourism industry has developed at an unprecedented pace, especially its accelerated expansion overseas, which has greatly sparked academic interest in cultural tourism translation research, leading to the publication of this book. Let us come together to wholeheartedly embrace the golden industry of the new century.