IT and telecommunications industry marketers apply American English writing

Author: Fu Yanyan (USA)
Publisher:
Publish Date: 2006-01-01
Features: This book includes seven special application reports, covering cooperation intention letters, cooperation proposals, sales and marketing meeting minutes and memoranda, sales reports, and feasibility analysis reports for sales and marketing industries, as well as related writing techniques. The book also features 10 chapters of daily business communication letters in sales and marketing English, including 41 sample business letters on topics such as establishing business relationships with new clients, product competition, promotional and discount plans, quotations and offers, negotiation and strategies, discussing sales terms and signing sales contracts, inquiring about shipping status and issuing shipping notifications, payment collection steps and strategies, handling customer complaints, handling customer claims, after-sales service, and maintaining close relationships with clients. The book introduces the writing of common marketing reports such as cooperation intention letters, cooperation proposals, sales meeting minutes and memoranda, sales reports, and feasibility analysis reports. Readers can learn and master the basic steps, content, structure, and writing techniques of common marketing reports, laying a solid foundation for future report writing. Additionally, the book provides detailed guidance on how to write daily business correspondence letters or emails for marketing professionals in establishing business relationships with new clients, product competition, promotional and discount plans, product quotations and offers, negotiation and strategies, discussing sales terms and signing sales contracts, inquiring about shipping status and issuing shipping notifications, payment collection steps and strategies, handling customer complaints, handling customer claims, after-sales service, and maintaining close relationships with clients. The book covers all aspects of sales and marketing in the IT and telecommunications industry, serving as a comprehensive applied English reference for professionals in these fields. The book introduces the writing of common marketing reports such as cooperation intention letters, cooperation proposals, sales meeting minutes and memoranda, sales reports, and feasibility analysis reports. Readers can learn and master the basic steps, content, structure, and writing techniques of common marketing reports, laying a solid foundation for future report writing. Additionally, the book provides detailed guidance on how to write daily business correspondence letters or emails for marketing professionals in establishing business relationships with new clients, product competition, promotional and discount plans, product quotations and offers, negotiation and strategies, discussing sales terms and signing sales contracts, inquiring about shipping status and issuing shipping notifications, payment collection steps and strategies, handling customer complaints, handling customer claims, after-sales service, and maintaining close relationships with clients. The book covers all aspects of sales and marketing in the IT and telecommunications industry, serving as a comprehensive applied English reference for professionals in these fields.