IT and telecommunications industry marketers apply American English colloquialisms

Author: Fu Yanyan (USA)
Publisher:
Publish Date: 2006-01-01
Features: This book aims to build a bridge for readers to access applied American English conversation, create a platform for practicing spoken American English, and help them cross the gaps of time and culture. Through the most efficient means, readers can obtain the most applied-value information in the shortest time. Based on proficient mastery of various relevant aspects of their own business, with the inspiration from this book, leveraging professional vocabulary and American culture as driving forces, marketing professionals can successfully enter the ranks of high-quality marketing personnel with applied American English conversation skills, achieving a qualitative leap in their applied American English conversation level, effectively enhancing their competitiveness in spoken American English, and always maintaining a proactive position in the increasingly competitive marketing industry. The book includes 10 application American English conversation dialogues for sales and marketing, featuring 37 concise American office scenario dialogues, covering topics such as contacting old customers, meeting clients and guiding them on a tour, discussing plans and new products with clients, showcasing new products and product quotations, bargaining and sales contracts, chasing payments from clients, handling customer complaints and claims, providing after-sales service and conducting business, expanding market share, and developing new markets. The book covers multiple aspects of the sales and marketing industry in the IT and telecommunications sector, serving as a comprehensive reference book for professionals in the IT and telecommunications sales and marketing field. It creates a simulated environment for applied American English conversation and provides a practical platform for spoken American English. Through learning, readers can experience and master the oral communication characteristics of American sales and marketing professionals even without being in the U.S., effectively improving their applied American English conversation skills.