Author: Howard Schultz
Publisher:
Publish Date: 2006-01-01
Features: For entrepreneurs, managers, and lovers of Starbucks, "Pour Your Heart Into It" is undoubtedly a true chronicle, documenting how a company leads with heart and builds a remarkable reputation worldwide through retail. —BusinessWeek
It's hard to imagine a more satisfying read than this biography! —Publishers Weekly
Through detailing how Starbucks captures the hearts of its customers, Schultz reveals a pure American truth: If you can capture your customers' imagination, you will succeed. —USA Today
In "Pour Your Heart Into It," Starbucks CEO Howard Schultz shows the principles that Starbucks has relied on for survival and growth, sharing the wisdom he has gained from his great pursuit with readers. Marketers, managers, and aspiring entrepreneurs will discover in this authoritative corporate chronicle how to transform inner passion into profits. —Fortune
This book shows the principles that Starbucks has relied on for survival and growth, sharing the wisdom he has gained from his great pursuit with readers. Marketers, managers, and aspiring entrepreneurs will discover in this authoritative corporate chronicle how to transform inner passion into profits.
Pour votre demande, voici la traduction en anglais : "Pour votre demande, voici la traduction en anglais : Commit your heart"
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