The Way of Chinese Brands

Author: Liu Yang
Publisher:
Publish Date: 2006-02-01
Features: This book is written by Dr. Liu Yang. It systematically elaborates on the transformation of 20th-century brands from a unique perspective, the methods and characteristics of their capitalization, the impact of their core value and competitiveness on the Chinese and world economy, as well as the trends and roles of brands in the 21st century as economic pillars and capital accumulation mechanisms in the era of network information. It also proposes the concept of brand-based economic enterprises.