TV ratings analysis: investigation, analysis and application

Author: Liu Yannan
Publisher:
Publish Date: 2006-02-01
Features: This book conducts research on television ratings, divided into six parts: Introduction, Survey Methods, Analysis, Application, Satisfaction, and Appendices. The entire book covers the introduction of ratings in China, the evolution and current state of audience measurement methods, a comparison of rating measurement methods, explanations of ratings and related indicators, rating analysis and program scheduling, satisfaction research and application, and more.