How to Be an Excellent Retail Store Manager

Author: Zhen Xian Shui / Dou Hui Yun (editors)
Publisher:
Publish Date: 2006-03-01
Features: A seasoned expert in the retail industry, this book compiles two decades of successful experience. It provides simulated analysis and hands-on training on essential retail knowledge, including store location selection, layout design, and product display, as well as product procurement, pricing and promotion, after-sales service, and employee management. Learn step-by-step how to open a truly profitable retail store.