E-commerce Strategy: Concepts and Cases

Author: (French) Jelassi (Jelassi/T.) / (German) Enders (Enders/A) / Li Hongxin
Publisher:
Publish Date: 2006-01-01
Features: This book covers both general management process research and specialized research in areas such as e-commerce, technology management, marketing, and corporate strategy. It discusses technology from the perspective of management and operations, studies processes from a strategic height, and connects strategic concepts with real-world e-commerce cases, providing readers with a holistic and integrated strategic viewpoint.