New Generation Artists' Professional Handbook

Author: (USA) Lazzari / Chen Yuelui / He Huiyang
Publisher:
Publish Date: 2006-02-01
Features: Do you understand the nature of your own work? What promotional tools do you use to establish your influence? How should you interact with galleries and art museums? How can you obtain complete information on participating in art exhibitions and signing with galleries? Who do you hope will view and collect your work? This is an ideal reference book for art career success courses, as students can apply it to their real lives. Lazzari provides a detailed introduction to mainstream galleries, art museums, and other art institutions, which can be used by emerging artists at the beginning of their careers. The step-by-step guidance and simple sample images help them improve their practical abilities in various aspects of art creation. Another distinctive feature is the artist interview at the end of each chapter. Successful and renowned artists not only focus on their mature art fields but also teach students how to solve the problems raised in the book. —Louis Marak, Humboldt State University
This is the first book to focus exclusively on the early career of professional artists! Artists do much more than just create works—they have to handle many practical issues. For emerging artists, these can become significant challenges. The book is divided into five parts, consisting of 17 chapters, systematically and comprehensively explaining all aspects of an artist's career choices and the practical information needed. It provides:
A comprehensive and complete career guide.
Meticulous and rich life planning advice.
Particularly for emerging artists, the content covers both traditional painters and experimental visual artists in emerging fields. The book is unique, innovative, and easy to understand. It is a specialized positioning guide for establishing an art career and an indispensable book on art management practices.
The book includes practical guidance on how to write resumes, prepare press releases, create slideshows, draft contracts, and more, supplemented with abundant sample documents to make the content clearer. The appendix lists online resources, art organizations, agencies, and service projects that can help artists. The bibliography provides references, primary sources, and brief introductions. Finally, each chapter includes an interview with an artist active in different media institutions, with diverse experiences, greatly enriching the case information. This practical manual is not only filled with wisdom but also well-organized, using simple and clear explanations to provide readers with a wealth of information. It also offers a fair and accurate description of the daily work of active modern exhibition artists.