Research on the profit chain of medical institutions

Author: Mao Jianyi
Publisher:
Publish Date: 2004-02-01
Features: This book includes: Introduction, Review of the Service Profit Chain Theory, Cost and Pricing Analysis of Service Profit Chain in Medical Institutions, Analysis of Internal Strategy of Chinese Medical Enterprises and Effective Management of International Medical Enterprises, Comprehensive Marketing Strategy of Chinese Medical Enterprises, Extension Research on Chinese Medical Enterprises, and Research on the Core of the Profit Chain—Customer Satisfaction System, totaling 7 chapters.