Hélène Rubinstein

Author: (USA) Oscar Higgins
Publisher:
Publish Date: 2006-01-01
Features: This is a book that tells the legendary life of Helena Rubinstein, the pioneer of the beauty industry, over nearly a century. Beauty and love are synonyms for women. In the myths of most ethnic groups, the goddess of beauty and the goddess of love are always female. However, this role became increasingly complex after the 20th century, with no period in history generating as much debate about women's social status, gender roles, and life values. Since the rise of feminism in the last century, the entire societal ideology has been profoundly transformed. Like many existential questions, "what is a woman" remains an unsolvable puzzle. This question can only be validated through the life practices of ordinary women in microcosmic contexts. Therefore, this series of books does not aim to answer this question (which is beyond our reach) but instead presents the lives of diverse and vibrant women to readers as real and vivid case studies, allowing them to discover the answers on their own. This book tells the legendary life of one of the world's wealthiest women, Helena Rubinstein. She went from having nothing to establishing her personal brand and gradually building a world-class cosmetics empire, becoming a billionaire by making women beautiful.