The wealth at the base of the pyramid is discovered by exploring business opportunities in the market of over 4 billion poor people and rooted in poverty.

Author: C.K. Prahalad
Publisher:
Publish Date: 2005-01-01
Features: C.K. Prahalad challenges readers to question their inherent assumptions: that there are business opportunities among the relatively poor countries and people in the world. This book reveals new pathways to business success and social improvement, but it requires rethinking the way products and services are provided to developing countries and the poor. Where are the most exciting and fastest-growing emerging markets in the world? In places you might not expect: the Base of the Pyramid (BOP). Overall, among the more than 4 billion poor people worldwide, there lies immense entrepreneurial and purchasing power. You can learn from this book how to serve them and earn substantial profits while helping them escape poverty. Such things are happening globally in many places and have already been profitable. They demonstrate that good business practices can have a positive impact on the BOP population in innovative ways and promote the formation of new healthy markets. Whether you are a business leader or an anti-poverty activist, business guru C.K. Prahalad will tell you why you cannot ignore the BOP market. As a business operator, long-term neglect of the BOP market means making a fatal mistake. This book is divided into three parts. In the first part, Prahalad builds a framework conducive to encouraging businesses to actively engage with the BOP, laying the foundation for win-win outcomes. The second part includes 12 cases involving businesses in many different industries and developing countries. In these cases, the BOP is emerging as a vibrant market, bringing far more than just products to the consumers involved. The third part is a video CD included with the book, recording footage and stories from field investigations to reflect the perspectives and feelings of BOP consumers.