Excellent Advertising 2

Author: Jim Aitchison
Publisher:
Publish Date: 2006-01-01
Features: This is a feast of creative geniuses in the world of television advertising. Over 60 creative leaders from around the world will share their own creative insights and experiences with you through practical and highly inspiring advice and guidance, as well as rich case studies. At this unprecedented event, you will have the opportunity to learn behind-the-scenes stories of many globally renowned advertisements and advertising campaigns. You will also have the chance to hear firsthand insights from top television commercial directors from renowned production companies such as HungryMan, radical, and Windows. Creative elites from emerging advertising countries and regions like China, India, and Malaysia will also have close contact with you. This is a magical book that reveals the secrets of outstanding television commercials. It will guide you step by step through all aspects of the creative process—from the characteristics of television media, the contribution of planners to consumer insights, to how to create great television commercial ideas, how to structure a television commercial, how to pitch ideas, and how to execute these ideas.
This is a feast of creative geniuses in the world of television advertising. The guest speakers include Tim Deline, David Droga, Graham Fink, Neil French, Lee Gaffin, Roy Grace, John Hegarty, Steve Henry, Adrian Holmes, Lionel Hunt, Chuck Merklebroad, Hal Riney, Jim Leesaw, Marcello Sepa, Frank Todaro, John Webster, and over 60 other creative leaders from around the world. They will share their own creative insights and experiences with you through practical and highly inspiring advice and guidance, as well as rich case studies. At this unprecedented event, you will have the opportunity to learn behind-the-scenes stories of many globally renowned advertisements and advertising campaigns, which come from famous advertising companies such as BBDO in New York, DDB, Fallon, Cliff Freeman Partners, Goodby Silverstein, HHCL, Leagas Delaney, MMB, TBWA, and other renowned advertising companies in the U.S., UK, and Australia. You will also have the chance to hear firsthand insights from top television commercial directors from renowned production companies such as HungryMan, radical, and Windows. Creative elites from emerging advertising countries and regions like China, India, and Malaysia will also have close contact with you.
Finally, you will see a detailed statistical report that proves beyond doubt the significant contribution of creativity to sales performance.