Photoshop Advertising Creative and Design Examples Tutorial (Second Edition)

Author: Liu Xiaowei (Editor-in-Chief) / Zhang Yuanyuan / Liao Hao / Zhu Lin, etc.
Publisher:
Publish Date: 2006-01-01
Features: This book focuses on the application of Photoshop CS Chinese version in the field of graphic advertising. The book is divided into 11 chapters, briefly introducing the basic operations of Photoshop CS first, and then systematically presenting creative and expressive techniques for corporate image, newspaper and magazine advertising, outdoor advertising, transportation advertising, POP advertising, commercial posters, DM advertising, product packaging boxes, book and CD cover design, through a large number of design examples. The book emphasizes the integration of commercial design fundamentals, commercial design concepts, Photoshop image processing, and design techniques; it balances theory, operations, and improvement, making it highly practical and operational. The book is very suitable for training and self-study, and can also serve as teaching materials for various training courses in graphic design, case studies for schools at all levels, and the preferred self-study reading material for graphic design enthusiasts.