Kotler Marketing Management 6th Edition

Author: Gary Armstrong [USA], Philip Kotler [USA]
Publisher:
Publish Date: 2004-10-01
Features: "Marketing Education" 6th Edition, guiding students on an exciting and full of new discoveries journey in marketing learning. Its goal is to help students master the basic concepts of modern marketing in a joyful, relaxed, and practical way. To achieve this goal, it is essential to constantly seek the optimal balance between the "three pillars" that constitute the content of this book—theory and concepts, operations and applications, and teaching methods. "Marketing Education" presents the latest authoritative theories and concepts in marketing, applies theory to life through vivid examples in marketing operations, and adopts a teaching approach that combines theory with practical applications. This makes the book not only easy and enjoyable to learn but also highly engaging.