Visual Communication Design · VI

Author: Zhou Hong
Publisher:
Publish Date: 2006-01-01
Features: The 21st century is an era that embodies perfect design. For people today, design is no longer limited to creation, shaping, and coloring, or merely serving human behavior. The essence of design is rationality. We must face reality and look toward the future, conducting comprehensive, multi-dimensional, and integrated design for the harmonious survival of all humanity and living creatures on Earth. Therefore, elevating the meaning of design and expanding its content should be the most important topic in today's design education and research.
This series of design textbooks, as part of the Shanghai Education Commission's key textbook project for higher education, possesses strong knowledge, guidance, practicality, and relevance. It is specifically written for undergraduate university students majoring in art and design. The entire series consists of 10 independent volumes: Industrial Design, Textile Design, Fashion Design, VI Design, Interior Design, Graphic Design, Modern Ceramic Design, New Multimedia Design, Basic Pattern Design, and Color Composition.
Each textbook features comprehensive yet concise theoretical discussions, clear and precise explanations, in-depth yet accessible analysis, and is supplemented with a wealth of the latest domestic and international images and student work to illustrate key points. The series strives to exhibit distinct professionalism and timeliness, making it an ideal learning material for art and design colleges and design professionals. For designers and enthusiasts alike, it serves as an excellent reference.
It is believed that the publication of this series of design textbooks will have a positive impact on advancing the long-term development of design and design education in Shanghai and even across China. Its significant value will continue to manifest in the future.