Advertising People's Notes

Author: Ye Maozhong
Publisher:
Publish Date: 1996-11-01
Features: "Where do the soul and ideas of advertising come from? Are they hidden in the minds of copywriters? Or are they concealed in the messy and complex lives? Is there a sieve that can filter them out from the maze of life? And where is this sieve?" The life of an advertising person is full of hardships and challenges. Reading this "Notes of an Advertising Person" by senior advertising expert Ye Maozhong, you are bound to learn a great deal—not just about advertising itself.